Assisted Living Director of Marketing Shows Moderate Salary Increase
Oakland, NJ, January 2012 -- The national average salary of Director of Marketing at an Assisted Living facility (ALF) is $50,429, according to the 14th annual Assisted Living Salary & Benefits Report, just published by Hospital & Healthcare Compensation Service (HCS). The percent increase was 2.05% in facilities reporting data for both the 2010 and 2011 Reports. The Report is published in cooperation with LeadingAge and supported by the National Center for Assisted Living (NCAL).
An analysis of those reporting bonuses for Director of Marketing showed an average annual salary of $46,872, with an average bonus of $9,354, or 19.96% of salary.
Director of Marketing
2009 |
2010 |
2011 |
% |
$48,997 |
$49,416 |
$50,429 |
2.05% |
Figures are national.
1,758 Assisted Living facilities participated in the study and provided compensation data on more than 64,820 employees nationwide. 1,658 for-profit and 100 not-for-profit facilities provided data for the study.
The Report covers 19 management and 27 nonmanagement positions. Data are reported according to for‑profit and not-for-profit status, revenue size, unit-size, state, county, and geographic region. Also covered are 18 fringe benefits, turnover rates by department, and projected salary increases for 2012. Data are effective as of October 2011.
Since 1971, HCS has served the healthcare industry by conducting and publishing an array of comprehensive, reliable compensation reports. HCS currently publishes 11 different Reports on an annual basis. In addition, the firm conducts custom marketplace studies to support its clients. For a complete listing of all products and services, please visit our website at www.hhcsinc.com.
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